![]() However they will be disappointed when they only find a 404 page. Users can locate your website when typing a related keyword into their search engine.Pros of redirecting 404 pages to your homepage Redirect 404 to homepage: To do or not to do? What you can do is to run a site audit by SE Ranking or take a quick SEO test online by Sitechecker to see what is not working properly. This situation is not ideal the user does not enjoy the experience and SEO is negatively affected. ![]() Products pages are left unattended and long after the shop stopped selling the product the page remains online but no longer exists. People are accustomed to seeing 404 pages because an e-commerce site has thousands of pages and it’s impossible to avoid tens or even hundreds of 404 error messages. Instead, they prefer to give visitors something nicer to look at. This is because many websites design custom-designed 404 pages and do not redirect their users. However, redirecting a 404 to the homepage operation needs to be considered carefully. So, the first reaction is to keep them on our site by redirecting them to our homepage. Many WordPress developers are focused on eliminating the 404 pages because website owners know that many users will leave immediately to check out other sites. Is it recommended, or are there circumstances when it’s better not to redirect to homepage?.If your WordPress website users encounter a 404 page, there are two factors to consider when redirecting them.
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